Mon, 26 October 2009
Enterprise Ireland eBusiness Unit Podcast: Search Engine Optimisation
Our guests were Richard Hearne from specialist web marketing and SEO consultancy Red Cardinal and John Ring, the MD of RingJohn Ltd which has over 10 years experience in online marketing and was Ireland's first Google Adwords-Qualified ad agency. If you enjoy this episode then, if not already subscribed to Enterprise Ireland eBusihness Unit's discussion forum, it's well worth a visit. You can join here. The topic of online marketing and SEO is a regular feature of this forum which is aimed at helping Irish SMEs seeking IT and communications advice. Below we have the full podcast which you can listen to directly through your web browser. You can also simply click and download the MP3 file to listen to any time or copy on to your MP3 player.
We welcome your feedback on this podcast from the eBusiness Unit. Please send any comments or ideas for future topics you would like to see covered to ebusiness@enterprise-ireland.com. To listen to future podcasts we recommend you sign up to Enterprise Ireland's podcast feed
Click PLAY to listen - Click here to download the MP3 directly. [11.32MB] | |||
Fri, 20 February 2009 
Enterprise Ireland eBusiness Unit Podcast: Business Blogging
Welcome to the latest podcast from Enterprise Ireland's eBusiness Unit. In this podcast we talked to two exponents about business blogging: why do a blog, what value can it provide my business and what's needed to get started? Our guests were Damien Mulley, blogger, copywriter and trainer, and Roseanne Smith, the Membership, Marketing and Communications Manager for the Irish Internet Association.
Below we have the full podcast which you can listen to directly through your web browser. You can also simply click and download the MP3 file to listen to or place on an MP3 player. We would welcome your feeback on this podcast from the eBusiness Unit. Please send any comments or ideas for future topics you would like to see covered to ebusiness@enterprise-ireland.com. To listen to future podcasts we recommend you sign up to Enterprise Ireland's podcast feed
Click PLAY to listen - Click here to download the MP3 directly. [14.41MB] | |||
Thu, 27 November 2008
Enterprise Ireland eBusiness Unit Podcast: Website Analytics
Welcome to the latest podcast from Enterprise Ireland's eBusiness Unit. In this podcast we talked to two experts in the field of website analytics: what is it, why you should use it, what it can do for your business. Our guests were Martin Murray, Chief Executive for Interactive Return and Brian Donohue, Senior Analyst with iQ Content.
Below we have the full podcast which you can listen to directly through your web browser. You can also simply click and download the MP3 file to listen to or place on an MP3 player. We would welcome your feeback on this podcast from the eBusiness Unit. Please send any comments or ideas for future topics you would like to see covered to ebusiness@enterprise-ireland.com. To listen to future podcasts we recommend you sign up to Enterprise Ireland's podcast feed
Click PLAY to listen - Click here to download the MP3 directly. [15.1MB] Comments[0] | |||
Wed, 3 September 2008
Enterprise Ireland eBusiness Unit Podcast: Keeping Your Data Safe
Welcome to the latest podcast from Enterprise Ireland's eBusiness Unit. In this podcast we talked to two experts in the field of data -- both what you can and should do with it and if equal importance, how to keep it safe. Our guests were Gary Davis, the Deputy Commissioner for the Data Protection Commission and Paul Durrant, General Manager for the Internet Service Providers Association of Ireland. Below we have the full podcast which you can listen to directly through your web browser. We've also broken out separate sections of the discussion to make it easier if you have a slow internet connection. You can also simply click and download individual MP3s you wish to listen to or place on an MP3 player. We would welcome your feeback on this podcast from the eBusiness Unit. Please send any comments or ideas for future topics you would like to see covered to ebusiness@enterprise-ireland.com. To listen to future podcasts we recommend you sign up to Enterprise Ireland's podcast feed
The full discussion [Length 25m 18s] Click PLAY to listen - Click here to download the MP3 directly. [11.5MB] Below, for your convenience we have broken out each topic. Keeping your and customer data safe? Who does the Data Protection Act apply to? Vast amounts of data and leakage Policies and best practice measures Offsite backup - an extra level of insurance? Taking responsibility for your data Issues of data retention Practical tips to address data threats | |||
Thu, 7 February 2008
Enterprise Ireland eBusiness Unit Podcast: Dos and Don'ts in Web Design
Gareth joined Tibus in 1997 as a Web Programmer, progressing to Senior Programmer, Director of Software Development and subsequently Managing Director. Gareth was a key member in the AIB project team which developed Ireland's first online personal banking service, launched in January 1997. He has managed accounts for some of the largest blue chip organisations in the UK and Ireland including SPAR, Bank of Ireland and British Gas, along with key e-government initiatives with Omagh, Strabane, Banbridge, Lisburn and Armagh Councils. Below we have the full podcast which you can listen to directly through your web browser. We've also broken out separate sections of the discussion to make it easier if you have a slow internet connection. You can also simply click and download individual MP3s you wish to listen to or place on an MP3 player. We would welcome your feeback on this podcast from the eBusiness Unit. Please send any comments or ideas for future topics you would like to see covered to ebusiness@enterprise-ireland.com. To listen to future podcasts we recommend you sign up to Enterprise Ireland's podcast feed
The full discussion [Length 18m 55s] Click PLAY to listen - Click here to download the MP3 directly. [8.7MB] Below, for your convenience we have broken out each topic. The importance of effective site navigation Speak your customers' language Don't assume the customer cares about your service as much as you do Site design must be ruthlessly task based whether it uses flash or not The danger of the welcome page and focusing on organisation rather than customer need They all come to read so make sure that your brand and navigation aid that process When design leaves the customer behind Before you begin, know what your customer wants and assume nothing | |||
Mon, 5 November 2007
Enterprise Ireland eBusiness Unit Podcast: eMarketing Workshop
Welcome to the third in our series of podcasts from Enterprise Ireland's eBusiness Unit. In this podcast we talked to speakers attending the eBusiness Unit's eMarketing Workshop in order to capture the key points they were making to the audience that gathered to take part in this one day event held at Croke Park, Dublin on the 24th of October 2007. The interviewes included:
Below we have the full podcast which you can listen to directly through your web browser. We've also broken out each interview into separate sections to make it easier if you have a slow internet connection. You can also simply click and download individual MP3s you wish to listen to or place on an MP3 player. We would welcome your feeback on this podcast from the eBusiness Unit. Please send any comments or ideas for future topics you would like to see covered to ebusiness@enterprise-ireland.com. To listen to future podcasts we recommend you sign up to Enterprise Ireland's podcast feed
The full set of interviews with speakers at the 2007 eMarketing Workshop. [Length 32m 33s] Click PLAY to listen - Click here to download the MP3 directly. [14.91MB] Below, for your convenience we have broken out each topical area. Eoin O'Siochru, Enterprise Ireland eBusiness Unit Gerry McGovern - Content Management Expert and Author Aileen O'Toole - MD, AMAS Mike King - MD, Johnson King John Coburn - Director, PraxisNow Gareth Dunlop - MD, Tibus Comments[0] | |||
Mon, 10 September 2007
Enterprise Ireland eBusiness Unit Podcast: Security
Welcome to the second of our series of podcasts from Enterprise Ireland's eBusiness Unit. In this podcast we invited guests with specialist knowledge of issues surrounding IT security to discuss how this can be addressed by SMEs in Ireland. The guests were Mike Harris, Director Risk Advisory Services, at Ernst & Young and Brian Honan of BH Consulting. Mike is a Director in Ernst & Young's Risk Advisory Services practice, specialising in Financial Services. He currently leads a team providing information security, IT audit and IT advisory services to clients in Ireland and internationally. He has particular expertise in the financial services sector and has acted as information security manager for a large UK financial institution and Head of IT Security for a large Irish Bank. Previously he worked in the telecoms industry. Meanwhile, Brian has over 20 years experience working in information security having worked with numerous companies in the private and government sectors, in Ireland and Europe. He has also provided advice to the European Commission on information security and has been published in a number of industry publications. Brian is currently the European editor for the SANS (SysAdmin, Audit, Network, Security) Institute's SANS NewsBites, a semi-weekly electronic newsletter. Below we have the full podcast which you can listen to directly through your web browser. We've also broken up the round table discussion into separate sections to make it easier if you connect via a slow internet connection. You can also simply click and download individual MP3s you wish to listen to or place on an MP3 player. We would welcome your feeback on this first podcast from the eBusiness Unit. Please send any comments or ideas for future topics you would like to see covered to ebusiness@enterprise-ireland.com. To listen to future podcasts we recommend you sign up to Enterprise Ireland's podcast feed
The full round table security discussion. [Length 26 minutes] Click PLAY to listen - Click here to download the MP3 directly. [20.6MB] Below, for your convenience we have broken out each topical area. Spam Issues In-House IT & Outsourcing Instant Messaging Viruses, Zombies and protecting SMEs Customer Data Setting policies & the Data Protection Act What should SMEs Address? | |||
Fri, 11 May 2007 Enterprise Ireland eBusiness Unit Podcast: eMarketing
Welcome to the first of what will become a series of podcasts from Enterprise Ireland's eBusiness Unit. In this pilot podcast we invited guests with specialist knowledge of issues surrounding eMarketing to discuss how this can be exploited by SMEs in Ireland. The guests for this eMarketing podcast were Cathy McGovern from Inspiration, Fergal O'Byrne of the Irish Internet Association and Richard Hearne from Red Cardinal. Below we have the full podcast which you can listen to directly through your web browser. We've also broken up the round table discussion into separate sections to make it easier if you connect via a slow internet connection. You can also simply click and download individual MP3s you wish to listen to or place on an MP3 player. Due to the nature of the environment where the discussion took place the sound quality is not of the absolute highest standard but we believe that the content will more than compensate for this. We would welcome your feeback on this first podcast from the eBusiness Unit. Please send any comments or ideas for future topics you would like to see covered to ebusiness@enterprise-ireland.com. To listen to future podcasts we recommend you sign up to Enterprise Ireland's podcast feed
The full round table eMarketing discussion. [Length 45 minutes] Click PLAY to listen - Click here to download the MP3 directly. [20.6MB] Below, for your convenience we have broken out each topical area. Site updates, link & search engines What is eMarketing anyway? Domains and hosting eMail Search engine visibility Top tips - things to avoid | |||
Enterprise Ireland: eBusiness Unit Podcast
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Damien Mulley owns Cork based Mulley Communications and teaches organisations and enterprises how to communicate amongst themselves and with the greater world. He is also the organiser of the Irish Blog Awards and Irish Web Awards, wrote a regular technology column for the Sunday Tribune and is the former chairman of broadband lobby group IrelandOffline. Damien regularly trains people and organisations in PR, media training, Blog Training, Internet Marketing and presentation skills.
Roseanne Smith has an M.Sc. in Multimedia Systems from Trinity College Dublin. She joined the IIA in April 2008. Prior to the IIA she worked in localisation, television and radio production and most recently in the Community and Voluntary sector managing Information and Communications projects. Roseanne, a blogger since 2003, is an active participant in the IIA’s Social Media Working 
Martin has led 
Brian is a usability expert with over six years experience working with web technologies. Brian heads up 
Welcome to the first podcast of 2008 from Enterprise Ireland's eBusiness Unit. In this podcast we talked to Tibus MD Gareth Dunlop about some of the key issues when it comes to designing or redesigning a website and what to try to avoid.
