Enterprise Ireland eBusiness Unit Podcast: Website Analytics

Enterprise Ireland eBusiness Unit Podcast: Website Analytics

Welcome to the latest podcast from Enterprise Ireland's eBusiness Unit. In this podcast we talked to two experts in the field of website analytics: what is it, why you should use it, what it can do for your business. Our guests were Martin Murray, Chief Executive for Interactive Return and Brian Donohue, Senior Analyst with iQ Content.

Martin has led Interactive Return since 1999. His background is as an electronic engineer, working in Ireland, the UK, Middle East and Japan for companies such as Eircom and Ericsson. He's a former Director of the Irish Internet Association and is regularly asked to speak at industry events on issues surrounding online marketing.

Brian is a usability expert with over six years experience working with web technologies. Brian heads up iQ Content's web analytics services, and has helped numerous organisations, such as Vodafone, Dublin City Council, and ESB to use web analytics to effectively measure online activity, improve website performance and increase conversions. In 2005 he designed and delivered Ireland's first dedicated web analytics training course as part of iQ Content's Boot Camp training event. In 2007, based largely on Brian and his team's expertise, iQ Content was selected as Ireland's first certified Google Analytics partner.

Below we have the full podcast which you can listen to directly through your web browser. You can also simply click and download the MP3 file to listen to or place on an MP3 player.

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Website Analytics [Length 33m 02s]
Click PLAY to listen - Click here to download the MP3 directly. [15.1MB]