Enterprise Ireland eBusiness Unit -- Podcast: Search Engine Optimisation

Enterprise Ireland eBusiness Unit Podcast: Search Engine Optimisation

Welcome to the latest podcast from Enterprise Ireland's eBusiness Unit. For this episode we talked to two experienced practitioners in the field of Search Engine Optimisation (SEO) and asked them why the practice has become critical for any business seeking to build its web presence and convert visitors into potential customers. Why do SEO? What can it add to a business that's already gone online?

Our guests were Richard Hearne from specialist web marketing and SEO consultancy Red Cardinal and John Ring, the MD of RingJohn Ltd which has over 10 years experience in online marketing and was Ireland's first Google Adwords-Qualified ad agency.

If you enjoy this episode then, if not already subscribed to Enterprise Ireland eBusihness Unit's discussion forum, it's well worth a visit. You can join here. The topic of online marketing and SEO is a regular feature of this forum which is aimed at helping Irish SMEs seeking IT and communications advice.

Below we have the full podcast which you can listen to directly through your web browser. You can also simply click and download the MP3 file to listen to any time or copy on to your MP3 player.

"It's all about getting the highest rankings for keywords that are really going to bring you in sales not just visitors" Richard Hearne, Red Cardinal

We welcome your feedback on this podcast from the eBusiness Unit. Please send any comments or ideas for future topics you would like to see covered to [e-mail].

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Search Engine Optimisation [Length 32m 58s]
Click PLAY to listen - Click here to download the MP3 directly. [11.32MB]