Enterprise Ireland: eBusiness Unit Podcast
Look out for our regular podcasts covering a range of topics for SMEs in Ireland

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Enterprise Ireland eBusiness Unit Podcast: Search Engine Optimisation

Richard Hearne, Red Cardinal
Welcome to the latest podcast from Enterprise Ireland's eBusiness Unit. For this episode we talked to two experienced practitioners in the field of Search Engine Optimisation (SEO) and asked them why the practice has become critical for any business seeking to build its web presence and convert visitors into potential customers. Why do SEO? What can it add to a business that's already gone online?
John Ring, RingJohn Ltd

Our guests were Richard Hearne from specialist web marketing and SEO consultancy Red Cardinal and John Ring, the MD of RingJohn Ltd which has over 10 years experience in online marketing and was Ireland's first Google Adwords-Qualified ad agency.

If you enjoy this episode then, if not already subscribed to Enterprise Ireland eBusihness Unit's discussion forum, it's well worth a visit. You can join here. The topic of online marketing and SEO is a regular feature of this forum which is aimed at helping Irish SMEs seeking IT and communications advice.

Below we have the full podcast which you can listen to directly through your web browser. You can also simply click and download the MP3 file to listen to any time or copy on to your MP3 player.

"It's all about getting the highest rankings for keywords that are really going to bring you in sales not just visitors"
Richard Hearne, Red Cardinal

We welcome your feedback on this podcast from the eBusiness Unit. Please send any comments or ideas for future topics you would like to see covered to ebusiness@enterprise-ireland.com.

To listen to future podcasts we recommend you sign up to Enterprise Ireland's podcast feed which can be added to a range of podcast catching software, such as iTunes or Juice. You can also find the podcasts by searching for "Enterprise Ireland" in the iTunes store's podcast section. If you are new to podcasts, we've provided some links to helpful resources which explain the process on the most popular freely available software.

Search Engine Optimisation [Length 32m 58s]
Click PLAY to listen - Click here to download the MP3 directly. [11.32MB]
Direct download: EI_Podcast_SEO_2009.mp3
Category: podcasts -- posted at: 3:57 PM

Enterprise Ireland eBusiness Unit Podcast: Business Blogging

Welcome to the latest podcast from Enterprise Ireland's eBusiness Unit. In this podcast we talked to two exponents about business blogging: why do a blog, what value can it provide my business and what's needed to get started? Our guests were Damien Mulley, blogger, copywriter and trainer, and Roseanne Smith, the Membership, Marketing and Communications Manager for the Irish Internet Association.

"People are blogging about your business whether you like it or not. The worst thing you can do is not be part of the conversation."
Roseanne Smith, IIA

Damien Mulley, Mulley CommunicationsDamien Mulley owns Cork based Mulley Communications and teaches organisations and enterprises how to communicate amongst themselves and with the greater world. He is also the organiser of the Irish Blog Awards and Irish Web Awards, wrote a regular technology column for the Sunday Tribune and is the former chairman of broadband lobby group IrelandOffline. Damien regularly trains people and organisations in PR, media training, Blog Training, Internet Marketing and presentation skills.

Roseanne Smith, IIARoseanne Smith has an M.Sc. in Multimedia Systems from Trinity College Dublin. She joined the IIA in April 2008. Prior to the IIA she worked in localisation, television and radio production and most recently in the Community and Voluntary sector managing Information and Communications projects. Roseanne, a blogger since 2003, is an active participant in the IIA’s Social Media Working Group and is an avid blogger and microblogger in both business and personal capacities.

Below we have the full podcast which you can listen to directly through your web browser. You can also simply click and download the MP3 file to listen to or place on an MP3 player.

We would welcome your feeback on this podcast from the eBusiness Unit. Please send any comments or ideas for future topics you would like to see covered to ebusiness@enterprise-ireland.com.

To listen to future podcasts we recommend you sign up to Enterprise Ireland's podcast feed which can be added to a range of podcast catching software, such as iTunes or Juice. If you are new to podcasts, we've provided some links to helpful resources which explain the process on the most popular freely available software.

Business Blogging [Length 31m 28s]
Click PLAY to listen - Click here to download the MP3 directly. [14.41MB]
Direct download: EI_Podcast_BBlogging_10-02-09_64k.mp3
Category: podcasts -- posted at: 1:28 PM